Professional Experience

Cheshire Academy  | Cheshire, CT  |  January 2014 – Present

Assoc. Director of Digital Marketing (July 2015-Present)

  • Track online activity and conversion rates to drive improvements to the website
  • Develop, manage, and track digital marketing campaigns
  • Manage products that enhance the online experience for users,such as interactive campus maps, outsourced video projects, alumni relations, fundraising and donor management
  • Manage regular e-communication campaigns
  • Implement a range of techniques to enhance digital value including SEO and SEM
  • Manage the design, and potential future redesign, of the Academy website

Webmaster and Marketing Associate (January 2014-July 2015)

  • Create and schedule email communications
  • Maintain internal Learning Management System (LMS)
  • Maintain external website using CMS (Whipple Hill)
  • Optimize web content for SEO
  • Measure website traffic data using Google Analytics

DashLocker  |  New York, NY  |  August 2012 – January 2014

Vice President of Marketing

  • Resolve customer service concerns; increased customer retention from 52% to 84% over a four month period
  • Create and enforce return policies, claim resolution strategies, and escalation plans
  • Manage and train operational employees to optimize processes and improve customer experience
  • Create and document branding guidelines for DashLocker, including editorial, style, and employee manuals
  • Collect and analyze client buying patterns to improve customer services practices

Southridge Technology Group, LLC  |  Brookfield, CT  |  May 2009 – August 2012

Marketing and Communications Manager

  • Prioritized client concerns and escalated issues to the appropriate departments for an INC 5000 fastest growing company in the IT services industry
  • Designed, managed, and produced internal and external communications strategy
  • Managed the production of two website projects by coordinating multiple stakeholders and departments
  • Improved digital following by 300% in 2011

Kansas State University  |  Manhattan, KS  |  August 2010 – May 2012

Writing Instructor (August 2010-May 2012)

  • Managed classroom environment for up to 22 students per class
  • Developed online and print materials for students, including grammar lessons, quizzes, and models
  • Applied latest pedagogy trends  in the classroom, using scholarship published in relevant journals
  • Traveled to professional conferences to present research and learn about new composition practices

Program Assistant (January 2011-May 2011)

  • Coordinated the Graduate Student Visiting Day event by working with vendors, attendees, and speakers
  • Redesigned Graduate Program website

University of Connecticut  |  Storrs, CT  |  August 2009 – May 2010

Writing Tutor (September 2009 – May 2010)

  • Led hour-long tutoring sessions for almost 400 individual students to improve English language skills
  • Trained a class of 15 tutors by creating materials, leading lessons, and facilitating workshops
  • Collected and analyzed tutoring data for grant purposes

Outreach Coordinator (October 2009 – May 2010)

  • Trained a class of 15 tutors by creating materials, leading lessons, and facilitating workshops
  • Collected and analyzed tutoring data for grant purposes

Education

Kansas State University

Master of Arts in English Language

Manhattan, KS

May 2012

Passed with Distinction

University of Connecticut

Bachelor of Arts in English

Storrs, CT

May 2010

 

Awards and Presentations

SimpsonScarborough

Scholar Award, 2016, for marketers new to the education industry

 

Details

 

"Designing Detail Pages"

2016, Blackbaud K-12 User Conference Presentation

 

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"DAta-Driven Marketing"

2016, Blackbaud K-12 User Conference Presentation

 

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CASE Silver Award

CASE Circle of Excellence Awards, 2016, for Communications Program Improvement

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CASE Silver Award

CASE Circle of Excellence Awards, 2016, for Fundraising Programs: Annual Giving Programs

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CASE Silver award

 CASE District I Excellence Awards, 2015, for Annual Fund Programs

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