Digital Strategy

Taking digital tools and putting them to work for a purpose

What is digital strategy? Rather than just being a set of buzzwords, digital strategy is actually extremely well defined: It’s a plan that uses digital tools to achieve targeted business goals for specific audiences. Let’s say your business goal is to retain 85% of your customers in a specific vertical. A digital strategist will tackle that objective in four steps:

1. Research the audience

2. Develop a strategy

3. Execute the strategy

4. Measure & share results

Great digital strategy goes beyond tactics and tools, taking things like social media posts, video, websites, and emails and using them strategically to provide value for companies.

On the Blog

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Why Email Marketing is like Gumbo

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