DashLocker | Informational Doorhanger

I created this exciting door hanger in the summer of 2013 with a primary audience of DashLocker B2C customers. The goal was to drive customers to place an order online and sign up for the website using a clear call to action and a coupon. The door hanger also needed to explain how to service worked because many clients had never heard of the laundry locker concept before.

The door hangers were hugely successful (and cheap), and drove down our marketing bottom line. We were previously using a Z fold as our primary flyering technique, which was expensive and overwhelming for new customers. By condensing the same amount of information into a smaller space while using engaging images, I created marketing that was inexpensive and saw great return. At a 3% conversion rate, the door hangers paid for themselves and generated an annual revenue of $840 per redemption.

Doorhanger front