Content Writing

In order to have a successful digital strategy, businesses must have content to send out. Think website pages (and the words and pictures on each page), blog posts, email text (and subject line, preview text and photos), and press releases. It’s important to have a content strategy that allows your different types of content to have the same voice while using different tones as needed for their mediums and purposes. 

For example, many website pages should be optimized for search. Web pages are usually designed to help users find specific information about your business. Meanwhile, a blog post, while optimized for search, should also help inform users about information relating to your business while being easy and fun to read. Though different mediums with different purposes, they all work together for the same goal.

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