CASE Summer Institute of Communications and Marketing

As one of the SimpsonScarborough Scholarship award winners, the scholarship generously covered my admission to the CASE Summer Institute of Communications and...

One Month With Hubspot

When I first got into marketing in 2010, Hubspot’s blog was my go-to for research about how to do… anything!...

Project Management Advice [Podcast]

Hi y’all! I was recently interviewed via Podcast by Liza Norman from Inspired School Marketers about project management. One of...

Yes, republishing content still hurts your SEO efforts

If you’re like me, you may have seen “expert” articles popping up decrying the long-held assumption that reposting duplicate content...

Google Analytics Basics on Inpsired SM

When it comes to Google Analytics, plenty of small businesses and schools aren’t sure where (or how) to get started–...

Why Email Marketing is like Gumbo

A successful email marketing strategy is a bit like gumbo: many different ingredients come together to make something wonderful. A true...

Managing a Website Launch on Inspired SM

Interested in what it takes to manage a website launch on time and on budget? I recently guest wrote a...

3 Tips for Writing a Successful Email Newsletter

While my favorite kinds of campaigns to create are email drips or workflows, I definitely understand the value of a...

Long Tail Keywords on Inspired SM

One of my favorite things about SEO (search engine optimization) is long tail keywords. There’s something absolutely magical about helping...